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🌅 How to get consistent daily revenue?

Eddys Velasquez
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🌅 How to get consistent daily revenue?

Hi, this is Eddys Velasquez and today I’m going to talk to you about how I eventually find the bulls-eye for making a sales page work —even if my first approach doesn’t work.

The #1 Key: It’s about finding the right sales argument.

…or series of arguments linked in a specific order to create a strong belief & conviction in the reader that buying your solution is the next best step for them.

It’s similar to how a lawyer would make their case in front of a jury to get them to get them on their side.

If this is true, then this is true, which makes this true, which then makes this true, and so on.

Btw, have you ever watched the show, “Bull”?

So anyway…

As much as I would love to say that I have magic fingers and that I just sit down and write gold on a page that gets people to buy, that’s just not the case.

The “control” sales page that’s been working on cold traffic for my golf business for several years was put together in one all-nighter, but the truth is that most of the thinking (and even some of the writing) had already been done months before in micro-sized pieces.

Here’s how:

One of the first things we launched to the existing golf customers was a recurring revenue membership for everyone who wanted ongoing workouts after completing our front-end program.

I launched this membership via an email series.

So I listed out all the reasons why a golfer would want to receive the ongoing workouts.

Each email then covered ONE specific reason why they should join.

This allowed me to think deeply about each reason and “make a case” for that reason in each email.

I sent about 8-12 emails like this and we enrolled a handful of new members into our recurring revenue membership.

But that was just the cherry on top because the TRUE value of that launch was the insight gained into which reasons resonated the most.

Which reasons got the most engagement.

Which reasons got the most sales.

And even more importantly, in what order.

I realized that if that series worked for selling a recurring revenue program then it would work even better for selling a one-time purchase (which are way easier to sell).

So that’s what I did.  I compiled all of those emails into one long-form sales page with transitions in between each.  I added my offer at the bottom.  And then we launched on cold traffic.

That sales page is now responsible for over 23,500+ buyers and still getting new buyers every day.

Here’s the takeaway…

1 – Start writing daily(ish) emails to your list.

2 – Every now and then launch new products or re-launch existing products to your list via an email series.

3 – List out the top 8-12 reasons why your audience should buy your product.  Then write one email for each reason “making a case” for why that reason is true and how it affects their life.

4 – On a recurring basis, go back and look at which emails worked the best.  Which reasons resonated the most with people and then look at the context in which that email was placed.  What messages came before it, which ones after it, etc.

5 – Then take your best performing emails and put them together into one sales page that covers the top reasons why people should buy your product.

It takes some time to gather this insight and to figure out which arguments need to be placed where, but once you figure it out, you’ll have put together a sales page that’s already been PROVEN to work.

==

If you’ve already been sending an email newsletter then you already have lots of data to work with.

Go back and see which promotions worked the best.

What was your message?  How did you make your case?  

Now go put that series of winning arguments in a sales letter!

-Eddys Velasquez

P.S. If you’re a CEO or business owner who wants consistent daily revenue, you know you need a sales page that works on cold traffic…

But when I absolutely, positively need to produce RESULTS (“magic”) in almost any business, here’s the #1 play I run that doesn’t rely on great sales or copy skills…

NEXT PAGE →

🤠 The Texan

Eddys Velasquez
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🤠 The Texan

On Tuesday of this week I had to make a quick road trip to Cleburne, TX.

That’s about 4 1/2 hours from where I live so I stopped by Whataburger to get a late breakfast before heading out.

My go-to order is their mouthwatering patty melt on Texas toast, fries, and a medium coke.

Now, their medium is actually really big and I always tell myself I’m going to just “sip it” throughout the trip so that I don’t have to stop right away.

Welll, that didn’t happen.

Within 5 minutes the entire soda was gone so about a 1/3 of the way to Cleburne I stopped in Schulenberg at Buccee’s younger cousin “The Texan”.

It’s a relatively new gas station brand owned by a family from Yorktown, TX.

🥤 Anyway, why did I stop there (other than my “medium” coke needing to find a new home)?

Well for one, their restrooms are super clean, but I could have just stopped at the Valero on my side of the road. So why did I just automatically pick “The Texan” even though I had to cross to the other side of the road?

There’s probably a lot of different factors, but a few off the top of my head are that I instantly recognized it and identified with the name.

The logo is a cartoon, smiling, & friendly looking cowboy and even though I’m not a cowboy, I’ve lived the majority of my life in Texas. So the choice was corporate looking Valero or friendly looking “The Texan” that I recognized.

Here’s my not-so super-smooth transition to some marketing advice for your existing sales funnel (or one you’re working on building now).

Whatever audience you are targeting, there are a number of things they will instantly recognize or identify with.

That’s why one of the very first things I recommend clients do is to clearly define their target audience.

You might say…

“But Eddys, that’s beginner’s advice! I already have a target audience. It’s X.”

And you probably do!

However, one of the things most people DON’T do is take the time to drill down a step deeper.

And if you stick with me for just a second, this is something that could help you experience a breakthrough with your sales funnel in 2023.

Put on your analytical hat and examine your existing target audience.

You will find there are multiple subsets within that target audience.

Different age bands, genders, situations, circumstances, motivations, etc.

Chances are, ONE of those subsets within your target audience is buying your stuff at a higher rate than all the others and they may also be buying more of your higher priced stuff too.

Once you’ve identified what that subset is, the breakthrough will come in revamping your existing sales funnel or creating a new sales funnel to focus on that one subset of your target audience.

But what does “focus on that one sub-set” actually mean?

It means determining what that sub-set identifies with.

Their age, their gender, their specific situation, their motivation for solving their problem, how they describe themselves, etc.

Then make sure you add those identifiers in the words & stories you use in your ads, your sales page, and your email ads.

For example, let’s take the following scenario…

Course: How To Increase Your Vertical Jump In 4 Weeks
Target Audience: Parents of young athletes

If you drill down a bit deeper you’ll find different subsets.

Parents of basketball players.
Parents of volleyball players.
Parents of football players.
Parents of soccer players
etc.

Out of those, let’s say you found that a large majority of your buyers were parents of high school boys who play basketball.

Or parents of high school girls who play volleyball.

Now, that’s a decent drill down on age, gender, and situation but what is their specific motivation?

You might discover that a subset of those parents (especially the ones that are buying your stuff at a high rate) are highly motivated to help their kids get a full-ride scholarship to play at a D1 level.

So now, how can you apply this knowledge to your sales funnel?

If your sales page’s pre-headline was previously… “For Parents of Athletes Who Want To Get An Edge On Their Competition”.

Your new pre-headline can now be something like this…

“For Parents of High School Basketball Players With D1 Potential”

or

“For Parents of High School Volleyball Players with D1 Potential”

If your subject line was previously…

Subject: For parents of high school athletes

It could now be…

Subject: 🏀 Does your son have D1 potential?

Subject: 🏐 Does your daughter have what it takes to play at a D1 school?

Your stories can now be specific to their situation and you may even go as far as changing the name of your course to something like…

Title: D1 Player Protocol
Subtitle: The ultimate vertical jump training for [insert sport] players who want to get a full-ride scholarship to play at a D1 school.

That’s how you stand out in a crowded market place.

And if you’ve already implemented my “I bought because” survey on your thank you page, you’ll start getting messages from your customers saying things like…

“OMG, I was nodding my head all the way through your presentation, it’s like you read my mind!”

or…

“This product seems like it’s the perfect fit for me!”

Clearly define your target audience.
Drill down a bit deeper.
Identify what your best subsets instantly recognizable identifiers (IRIs) are…
And then apply that learning throughout your sales funnel.

Your targeting on paid traffic platforms will instantly become easier. Your ads will get higher click through rates. Your sales page will convert more of your visitors into customers.

And it can be the thing that takes you from just a handful of sales every few days to a consistent 10-25+ sales per day via paid traffic.

See you on the next one…

-Eddys Velasquez
DigitalMarketingRx

🧱 Identifying The Elements Behind Winning Ads

Eddys Velasquez
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🧱 Identifying The Elements Behind Winning Ads

Hi, it’s Eddys, with this week’s email newsletter.

I hope you’re having a great week and have gotten a chance to dig into the Impactful Words Guide. If you have any questions after going through it, let me know.

Skill To Learn: The Ability To Identify Elements of Your Winning Ads That Could Be Contributing To Their Success…

Last week we talked about writing Your First 100 (Facebook) Ads.

The short version: How to strategically test a larger quantity of ads overtime so that you can learn what your audience actually responds to…

…instead of spending a lot of time and effort on guessing what they might respond to with one or two ‘quality’ ads that may or may not work in the end.

This week, I’m telling you about what happens after you’ve written your first 100 ads.

Here’s what will happen…

🥴 Some ads will be losers.

They hardly get any reactions, little to no clicks, and zero sales. The cost per click is way too high. If this is your first attempt at writing ads, chances are a large portion of your first 100 ads will be in this category – that’s just how it goes.

🤔 Some ads will be mediocre.

They get some reactions, they get some clicks, they may even get some sales, but you’re consistently losing money on them. Many of your first 100 ads will be in this category.

🤩 Some ads will be good.

This means they get lots of reactions & shares, they get lots of clicks, and they get enough sales to at least breakeven on the front end. Out of your first 100 ads, you may find 15-30 of these as you’ve compounded your learning each week. Some of you may discover these “good ads” in your first few attempts.

Then every now and then, like discovering a white stag on House of the Dragon…

You’ll stumble on…

🤯 1-3 complete “game-changer” ads.

These are ads that have the ability to completely change your business. They get tons of reactions, shares, and comments. They get lots of clicks at a great cost per click and lots of sales at an amazing cost per acquisition (CPA) which means you can usually make a profit on the same day (instead of waiting to breakeven over the next 30, 60, 90 days).

Now what?

The first step is to make the best use of your “good” and “game-changer” ads. Test those same ads on different Facebook audiences and try to get as much juice out of it as possible.

However, there is only so much juice you can get out of ONE orange!

So you’ll begin to experience “ad fatigue” which is just a fancy way of saying that your audience(s) will have seen your ad creative way too many times and will have become blind to it.

Overtime, the Facebook platform will also run out of people who are “likely to convert” so they’ll start to show your ads to less qualified/targeted people and your costs will go up while your results go down.

So what do you do then?

How can you replicate what worked well?

Learn to identify the elements of your “good” and “game-changer” ads that could have contributed to their success…

Here are the main elements I look for…

(There are many more but these are a great starting point).

Emotions/Feelings tapped

While no-one has been able to completely figure out human nature and why people do what they do, it’s widely known that people are heavily influenced by their emotions.

That’s why one of the very first things I look for is what emotions or feelings are being evoked by my good and game-changer ads.

Zoom out of the specific words that are in your ad and ask yourself…

What emotion(s) or feeling(s) do I recognize in this ad?

Positive emotions:

happiness
excitement
calmness
contentment
love
pride
acceptance

Negative emotions

anger
sadness
fear
guilt
shame
regret
grief
embarrassment
hatred
​jealousy

There’s a lot more emotions and if you’re interested in going down that rabbit hole, you can see a more comprehensive list of emotions compiled by the Berkeley Well-Being Institute here.

Ad Type

Next, consider what your words accomplished, as a whole.

Did they tell a story?

If so, what type of story…

Inspirational
Metaphor
Parable
Comeback
Underdog
Reluctant hero
Rebirth/reinvention
Adventure/quest
Overcoming against all odds

Did they provide an insight?

What type of insight…

Surface vs Root/underlying problem
Busting a myth or misconception
Contrarian approach to solving the problem
Spotlight on the little known implications of the problem
Showing them an easier, faster, better way out
Removing a barrier they thought they had

Did your ad get straight to the point?

What problem did your ad focus on…
What aspect of the problem did your ad focus on…
What specific situation did your ad talk about?
What benefits did you emphasize?
What barriers did you remove?
Did you reduce or reverse the risk, if so how?

Image Type

Next, analyze your visuals. After all, this is what grabs the attention of your audience as they are scrolling through their feed.

What type of image was it?

Stock/professional photo
Home-made photo taken on your phone
Image of a person? What type of person? Was the person showing emotion or in a specific pose?
Image of your product? What angle? What all was included in the product image?
Drawing
Painting
Watercolor
What colors were used
What do you think made this particular image grab your audience’s attention?
Did you include a text in the image? What text?
Etc.

Overall Structure

Last, but not least…

Look at the overall structure of your ad creatives including your body text and your image.

What combination of elements are present and in what order?

Here’s an example…

Let’s say your Ad #7 was a good or game-changer ad.

Here are some of the elements you might point out (of the different elements we’ve discussed so far)…

  • Ad #7 starts with an inspirational story of a customer named Sarah. It’s a story of how Sarah overcame [big monster problem] even when it seemed the odds were NOT in her favor. She experienced fear/frustration at the thought of not ever being able to solve her dilemma. She also felt guilty that she had pretty much given up which had consequences for not just her but her husband as well.
  • The ad image is mainly white background and a painting of Sarah with a slightly tearful but smiling/happy expression.
  • Ad #7 then transitions into Sarah discovering a contrarian approach to solving the problem that was faster, easier, simpler than she ever thought it could be.
  • Sarah is now an advocate for this solution and wants to share her story with other women that are currently in the same or similar position as she was.
  • The ad then reveals the solution is inside of [name of product] and that it’s possible to try it risk-free and that many other women like Sarah have tried it and are seeing positive results.

Basically you are, in bullet-form, re-telling the ad and narrating what elements you are seeing and in what order.

You can go as deep & detailed as you want.

I’m only touching the surface here to give you an idea of what could be done but by no means is this a comprehensive dive into all the elements that you could notice in your ads.

Compare & Contrast Your Ads…

Your next breakthrough will come from comparing & contrasting your different ads.

What worked vs what didn’t.

Compare & contrast your losing & mediocre ads vs your good and game-changer ads.

What elements are the same?
What elements are different?
What conclusions can you draw from that?

What worked ok vs what changed the game.

Compare & contrast your good ads vs your game-changer ads.

What elements are the same?
What elements are different?
What conclusions can you draw from that to attempt to recreate their success?

In Conclusion…

Don’t focus on trying to write a “white stag” ad on your first attempt.

Instead…

1 – Use the Your First 100 Ads strategy to start getting data and to come up with your first set of “good” and hopefully “game-changer” ads.

2 – Then analyze your ads to identify the elements that could be contributing to the success of that ad – emotions/feelings, ad types, image types, and overall structure that are present in your losing/mediocre ads vs your good/game-changer ads.

3 – This gives you a structure to follow to attempt replicating/reconstructing the success of your good/game-changer ads (brick by brick) instead of hoping & guessing as to what to write each time you sit down to come up with something “new”.

See you on the next one…

Eddys Velasquez
DigitalMarketingRx

P.S. Did you like this one? If so, then you’ll love our weekly email newsletter. Subscribe for free today to make sure you’re on the list to receive the next one!

P.P.S. While I focused on ads (specifically Facebook ads) for this email newsletter, the same process can be done for sales pages.

If you’d like to see the overall structure of a sales page that has generated over 19,000+ customers and counting from ice cold traffic, you can learn it inside of my other course…

“Sales Page Architect”.

It’s not the only sales page structure that works, but it’s ONE structure I’ve found to work well for me (especially for paid traffic).

And is a good starting point if you’re currently struggling with writing your own sales page that you intend to send paid traffic to.

If you already own the Impactful Words Guide then you’ll also want a good/game-changer sales page to send your traffic to.

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Have a comment, question, or just want to share something with me? Leave your comment below…

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✍️ Your First 100 Ads: Advice For People New To Facebook Ads

Eddys Velasquez
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✍️ Your First 100 Ads: Advice For People New To Facebook Ads

A big part of your success with paid traffic, especially Facebook ads comes down to the quality of your ad creatives.

“Creatives” is just a fancy word for the combo of “what you say in your ads” and “how your ad looks (images/videos)” etc.

Quality refers to how well your words grab the attention of your target audience and how compelling they are to get them to click on your ad.

The problem is if you’re going into a new market or if you’re writing Facebook ads for the first time, you may not be able to write a quality ad creative on your first try, or your second, or even your third.

For most people it takes several tries to get it right.

That’s why one of the best things you can do in the beginning is to focus on consistent QUANTITY… strategically.

Your First 100 Ads

Instead of trying to GUESS the perfect words for one quality ad creative, go and find out what those perfect words actually ARE, based on market data.

Set a goal to write and launch 100 ads.

You don’t have to write them all in one sitting…

…and you definitely don’t have to launch them all in one sitting.

But the goal is to write 100 different ads.

You might test talking about different pain points.

Some ads might include insights like (myth busters, underlying causes, contrarian solutions, etc).

Others might be story based.

Other ads may be more direct.

Test different appeals or “reasons why” people would benefit from your offer.

You can test different images and style of images.

You could try different videos to go along with the words.

You could do it randomly, but it works better if you’re strategic about it.

Let’s say you decide to launch 5 new ads each week (that would get you through your first 100 ads in about 5 months time).

You can decide exactly what you want to LEARN each week.

The true value of this exercise comes in the learning you do each week and how you apply that learning to the next week.

Week 1 might be learning which pain points are the most compelling for your target audience. So you write 5 ads with a different pain point for each ad. After letting them run for the week, see which pain points got the most engagement, the most clicks, the most buyers? You’ll likely find that 1 or 2 of the pain points seem to do better than the others. Great, now take that bit of learning and combine it with what you want to learn from week 2.

Week 2 might be learning which ad types (insight, story, direct) work best with your target audience. Take the pain point that worked the best in week 1 and write two insight ads, two story ads, and two direct ads. Yes, I know that’s 6 ads and not 5 – it’s ok to be flexible!

You might discover that your audience really responds well to story ads. Now you can apply that bit of learning to week 3.

Week 3 might be learning which image types work better. This time you’ll use the pain point that worked the best and the story that worked the best as the text of your ad and you’ll test 5 different images. Test images with humans showing emotion, test graphic based images, test drawings, test interesting info-graphic/diagram type images, colors, and more. The point is to test different types. Again, let it run for the week and see what type of images worked and which ones didn’t.

Continue this process for your first 100 ads and write down what you learn in a journal.

Week 1, I learned…

Week 2, I learned…

Week 3, I learned …

Etc.

If you stick with this and complete your first 100 ads challenge, you will KNOW (not just think or guess) but actually know exactly how to create a quality ad creative for your target audience.

You will have compounded your learnings each week until you’ve discovered the exact overall patterns your target audience responds well to.

Yes, this takes work.

But it’s the type of work that will give you a skill no one can take away from you.

In the end, you’ll end up with more traffic, more leads, and customers and the ability to write a quality creative for that target audience anytime you want.

See you on the next one…

Eddys Velasquez
DigitalMarketingRx

🇯🇵 Shu-Ha-Ri

Eddys Velasquez
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🇯🇵 Shu-Ha-Ri

Shu-Ha-Ri is a Japanese martial arts concept that describes the stages of learning and the progression of your understanding of a particular subject.

It’s often used to describe the process of learning a martial art, but it can also be applied to other areas of study like music, art, or any other subject… yes, even paid traffic 😉 …

The three stages of Shu-Ha-Ri are:

(Stage 1) Shu: Learning the basics!

At this stage, you are learning the basic techniques and principles of the martial art, and are expected to follow the teachings of your instructor without question. You’re essentially “imitating” (not reinventing the wheel).

(Stage 2) Ha: Applying and experimenting with what you’ve learned.

The second stage, Ha, is where you start breaking away from the rules. At this stage, you’ve learned the basic techniques and principles of the martial art, and are now beginning to understand the underlying principles and concepts. You might even begin to question the teachings of your instructors and experiment with different techniques and approaches.

(Stage 3) Ri: Innovation and ability to adapt to a variety of situations.

At this stage, you’ve mastered the techniques and principles and have developed your own unique style and understanding. You are no longer bound by the rules and teachings of your instructor, but have instead reached a level of true mastery and self-expression.

***

Where are you in your learning of paid traffic?

If you’re just a beginner then you might consider just imitating (not re-inventing the wheel) at first to get the hang of how things work and then start doing your own experiments to find out what works for you.

Eddys Velasquez
DigitalMarketingRx

🐻 13 Uncommon Places To Get More Email Subscribers

Eddys Velasquez
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🐻 13 Uncommon Places To Get More Email Subscribers

Grizzly bears eat a varied diet of berries, grasses, insects, roots, and some small mammals and carrion. However, to survive through hibernation, they must put on a thick layer of fat or they won’t make it.

In order to pack it on, grizzly’s go where the salmon are.

Every June-September salmon swim upriver to the freshwater streams of Alaska to breed. This is when grizzly’s gorge on up to 20-25 fish per day. Just one fish is about 4,500 calories, so 25 fish is 112,500 calories!

In comparison, my spicy korean beef lean-cuisine I had for lunch today was only 330 calories. I don’t think I’ll be ready for hibernation any time soon.

With so many salmon swimming upstream, it’s not hard for the bears to catch the fish. The bears just have to get in the way!

And due to the abundance of fish, the bears can afford to be selective. Sometimes they’ll just eat the fattiest parts of the fish and discard the rest.

“Wait a minute, Eddys, are you saying I’m the grizzly bear?”

Yes! 😉 …

…and your prospects are the salmon swimming up the river.

If you want more email subscribers (or buyers), you just have to go where your prospects are and get in the way.

Driving traffic from Facebook ads is great, but that’s like fishing in the ocean or a lake. There’s nothing wrong with that (they are still my favorite traffic sources) but…

Here Are 13 Uncommon Rivers Where Thousands or Even Millions of Prospects Are Already Swimming Upstream Every Day…

1 – Opt-in Thank you pages – Find other people who are building their email list in the same (or similar) market and pay them to place your text ad, link, or even a banner image on their thank you page. You can either pay them a flat fee or a fixed fee PER lead that you get from the ad on their thank you page.

2 – Buyer Thank you pages – Same as above. The only difference here is you’re paying to get in front of buyers. Buyers who have just bought something are more likely to take a second action (like click on your link, ad, or image on the thank you page and take a second action with you than people who have signed up for someone’s freebie).

3 – P.S.’s – There are many email newsletters that are currently going out without a P.S. (gasp!) – Is that a copywriting sin? Lol no, but it definitely is an opportunity. Find a relevant email newsletter and pay them to “rent” their P.S. space. Put your text ad there, a story, an image, anything you want and send people to your optin page or a sales page.

4 – Welcome emails – Welcome emails are one of the most under optimized emails out there. In fact, my own is super short, doesn’t currently have any links to anything, and I haven’t looked at it in a long while. You might have a harder time convincing someone to let you place your ad in their welcome email, but if you can make the deal, it’s a great place to get more email subscribers. Someone who just subscribed to an email list is very likely to also go and subscribe to yours.

5 – Product consumption sequences – Not everyone has these. But if you ever buy a product from someone in your market, you’ll occasionally receive an email series from them prompting you to consume the product you bought. Pay them to include your text, link, or image ad in the header, body, or footer of those emails. And what if they don’t have one? It takes a bit of effort but you could offer to write a product consumption series for them in exchange for letting you include your ad. Takes a bit of effort and not everyone will agree, but it’s another great source of getting email subscribers who are “buyers”.

6 – Blog post signatures – Most blog posts have a signature at the bottom from the author. You could write a short one-line text ad and see if they’d be willing to place it in their signature for a fee. You might even be able to negotiate a pay per action fee where you pay them on a per lead or per sale basis. You can also do the same thing with email signatures.

7 – Physical Package inserts – Have someone in your market (or similar market) that is sending out physical packages to their customers? Offer to cover all or part of their shipping costs in exchange for allowing you to include an insert in their package that sends people to your opt-in page or sales page.

8 – Sales confirmation/Invoice emails – One of the highest opened emails ever are the sales confirmation or invoice emails you get after buying a product or service. Some shopping carts will let you edit this invoice email. Find someone who is serving your market and offer to pay them to include your ad in their invoice email. It gets nearly 100% open rates and you’ll get in front of buyers only!

9 – Course delivery platform modules – Identify complementary courses that your audience is already buying. Buy the courses, go through them, and see if there are any modules in their course that would lead into YOUR course or opt-in perfectly. Contact the course creator and offer to pay them to include your ad on that module page. Even better if they can include a spoken promo in the module video itself.

10 – Free bonuses – License some of your content as a free bonus in other people’s offers. Approach a course seller and tell them you’d love to offer your content as a free bonus to their buyers. Then in order to claim the bonus, their buyers have to opt-in to your list. Usually, you don’t have to pay to do these deals because the bonus adds value to the course creator’s offer which can usually help them get more sales.

11- Social media personality, link in bio – Is there a famous or semi-famous social media personality that your audience follows? Pay them to put your link in their bio.

12 – Link in link trees – Many social media personalities or “influencers” will have a link that goes to a “Link Tree” or a page of their various links to other social profiles or their own website. You can offer to pay them to include a link to your opt-in page or sales page there.

13 – Link in Youtube Video descriptions – Go to Youtube and search for keywords that your audience might search for. Find some of the most popular videos (or semi-popular is ok too). Find the contact information for the person or company that owns the channel and offer to pay them to include your text ad & link in the video description. Ideally at the top so that your text & link shows before the “show more” link. However, anywhere in the description is fine too (whatever you’re able to negotiate).

There’s a LOT more of these but I’ll stop typing here because my fingers are freezing! (I brought a plant/miniature tree inside from the backyard last night right before starting this email and it was 30 degrees but felt like 16. At the time of sending this email, it’s currently 19 degrees but feels like 4!)

Anyway, to find more of these uncommon traffic rivers…

Just ask…

Where are my prospects already swimming and how can I get in the way?

These uncommon traffic sources aren’t meant to be a replacement for Facebook or Google but rather a complement to them. Add as many on as you can and they’ll help stabilize revenue when Facebook and Google are not being consistent.

Plus, they work to help you get backlinks to your site which help improve your search engine rankings as well.

See you on the next one…

Eddys Velasquez
DigitalMarketingRx

P.S. Next week, my product Impactful Words will be a part of a Traffic Bundle run by Monica Snyder that includes 69 traffic products to help you get as much traffic as you want from a variety of different sources.

You’ll be able to get access to all of those traffic courses for just one payment of 99. A whole lot less than what it would cost to get them all separately.

I’ve gotten pre-access to see the offers and there are a lot of interesting ones in there that I’ll be wanting to get access to as well. You may not be interested in all of them but there will be at least one, two, maybe even several that you are interested in that will make the bundle worthwhile.

I’ll send you the link for that this Tuesday morning (or as soon as the traffic bundle is available).

If you’re not already subscribed to my weekly email newsletter, get subscribed before this Tuesday.

P.P.S. Some useful tools…

Thrivecart – This is the shopping cart I use to sell my digital products. It has all sorts of features like order bumps, 1-click upsells, course delivery platform, and several other amazing features. However, my favorite feature… for a one-time payment you can get lifetime access and not have to pay anything else at all.

Jasper AI – AI has been all the rage these past few weeks. If you haven’t gotten a chance to play with it yet, you can try it here.

Disclaimer: Yes, if you make a purchase through one of the links above, I may receive a “thank you” commission for making the referral 🙂

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🤦‍♂️ Probably the dumbest thing I did in Middle School.

Eddys Velasquez
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🤦‍♂️ Probably the dumbest thing I did in Middle School.

In 7th grade I was in a mostly all boy class with an attractive teacher.

So of course, we looovveed that class, and we were very … ahem… shall I say… attentive!

Although, I will admit I forgot what subject she taught.

You know the saying “people will forget what you said but will always remember how you made them feel”… 😉

Anyway, we were a young and rambunctious group of middle school boys and one day, somebody got the ‘not-so-clever’ idea to pick on the teacher.

Their idea was to erase what was on the whiteboard that she had meticulously filled to the brim with notes and things she was going to teach us that day.

Not only that, somebody suggested that we pour some hand sanitizer on her desk chair so that she’d get it all over her pants.

The only problem – who in the group was going to actually DO it?

A soft voice piped up… “I’ll do it!”

Somehow the teacher’s favorite student was now on board. She was the only girl in our class. She didn’t speak much, always got A’s, and always seemed to follow the rules.

While a group of us looked out for the teacher in the hallway, Michelle (not her real name) got up from her desk in the front row, erased the entire board and poured hand sanitizer on Miss Gonzalez’s (not her real name either) desk chair. She was the only brave one who actually did it!

We all cheered.

And then Miss Gonzalez walked in ready to start the class. She knew something was up because all of us had a grin on our face and an expression that may as well have put the word “guilty” in bright red letters on our foreheads.

I don’t have to tell you she was very upset. She had worked so hard on preparing the class and writing/drawing on the whiteboard. To our dismay, she was so busy scolding us she never sat down in her desk chair.

Looking back, I’m not proud of what we did. I know it was wrong. And we paid for it with a few days of detention where we had to stay after school and do extra work with Miss Gonzalez (we didn’t complain).

What was it that could’ve convinced Michelle to get on board with us and actually execute the prank? Peer pressure, maybe she didn’t want to get left out, or she saw that we were all excited & having fun so she probably wanted to be a part of it and have some fun too – even though it’s something she had never done before (to our knowledge).

It could have been one of those things or perhaps a combination of all of them, I’m not sure. What I do know is…

As adults, those same thoughts & feelings don’t… go… away.

Many people in your audience want to “join in” too, especially if they see that others are already joining as well.

That desire gets even stronger if they realize that LOTS of people want what you have but that there is only so much of YOU (your time, your products, your services, etc) to go around.

Which means…

They could potentially be left out if they don’t act on their desire fast enough.

Recently, I was listening to the book “Oversubscribed: How To Get People Lining Up To Do Business With You” by Daniel Priestley on Audible.

The core premise of the book being that if there is more supply of YOU (your time, your products, your services, etc) than there is demand for you, then you will have to fight to get customers.

However, if you can manage to flip the script where there is more demand for you than the supply, then you are in position for customers to fight over you!

It’s why sometimes concerts will sell tickets in small batches to get people furiously refreshing to make sure they’re able to snag some tickets before they’re all gone. They’ll schedule one or two dates for the concert. They’ll sell out fast. Then they’ll come back and add more dates, which then people who may not have decided to buy previously will now rush to buy because they saw the first two dates already sold out.

Or how the chicken sandwiches at restaurants like Popeyes & Wingstop have become so popular. Both of them launched a chicken sandwich and immediately sold out. The customers who managed to get one of the first batches raved about them. That increased demand and when they finally got more supply, a lot more people rushed to go buy them.

My biggest takeaway from the book “Oversubscribed” was…

People don’t want to buy what you are selling. People want to buy what they THINK others are buying.

There’s a lot to unpack from those couple of sentences but I’ll give you an example of how I did this for the launch of one of my info-products (a vegetarian cookbook) a few years ago.

Before launching it, we made a quick post on our Facebook page.

“If we were to create a two week menu filled with delicious breakfast, lunch, and dinner recipes that [insert name of the face of the brand] used to lose weight naturally over 8 months, would you want to buy it? Comment ‘Yes’ below.”

Within just a short time period we had over 800+ ‘yes’ comments on that post.

We then built up some anticipation and over the next few days got over 1,000+ people to join a waitlist to get first dibs on reserving their own copy of the cookbook at a discounted rate before it was released to the general public at full price.

Every step along the way we made sure to let people on the Facebook page & email list know that there were X number of people on the list who had all expressed an interest in buying the menu.

Were all 1,000+ people on the waiting list or 800+ people who commented on the Facebook page going to buy it? Of course not! But that didn’t matter.

What did matter was all that VISIBLE ACTIVITY and demand for the menu created a reason for lots of people to want to get off the fence and buy.

When we finally opened the cart, we got a surge of buyers on the first day and after a few days we ended up with a little under 300 sales before we closed the pre-release offer.

We probably would have made less sales if all I did was send out one email saying the cart was open and those that wanted to buy could go buy. Without the buildup or visible activity/demand we may have sold only a handful.

What made it work was that people saw that many others wanted it, and so therefore now they also wanted it.

How might you apply this “Oversubscribed” concept to your business?

Before you launch a new product or a new offer for an existing product (or service)…

Ask for an indication of interest. This can be as simple as commenting on a social media post or replying to an email.

Ideally ask for that indication of interest in a VISIBLE place so that others can SEE that others also want it – or at least have a way to show how many people replied or opted in (screenshots of pages of replies or # of subscribers on the waiting list, etc)

Then limit your supply somehow.

If you’re taking on private clients then there’s a real limit there because there’s only so much time you have to go around. Maybe you only take a certain number of clients per month or per quarter.

If you’re selling an info-product of some kind, you could offer a special pre-release pricing or perhaps a bundle of bonuses that is ONLY available for the first X customers.

Then go back to the people that expressed interest, let them know how many people have expressed an interest, and make your offer with a real limit that is lower than the visible demand.

For a full explanation of this process, I recommend you go pick up the book (or Audible) Oversubscribed by Daniel Priestley. It’s a fast read (or listen) and you’ll end up with a lot of actionable ideas you can implement right away.

Disclaimer: Yes, I’m an Amazon Associate so if you buy the book (or anything else — say a refrigerator, big screen TV, or you know any big ticket item of your choice) I get a small thank you commission 🙂

See you on the next one…

Eddys Velasquez
DigitalMarketingRx

P.S. No, I didn’t use AI to write this blog post 🙂

I entered the prompt “time & effort” and did it myself lol

⚡How To Write An Ad In A Fraction of a Second.

Eddys Velasquez
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⚡How To Write An Ad In A Fraction of a Second.

Artificial Intelligence (AI) has been increasingly more popular over these past few weeks.

You’ve most likely seen all the different AI generated faces plastered all over Facebook.

But did you know, you can also use AI to write copy for you?

Check this out…

I told the AI to…

“Write 5 Facebook ads to sell an online piano course to beginner adults.”

And in less than a second, this is what the AI came up with…

Not the best ads but not bad either. At the very least they can help you start with something instead of a blank page.

I then told it to add more detail and to mention the benefits adults can gain from learning to play the piano.

Here’s what it came up with…

The key to getting it to generate great content is all in the prompts you give it.

It will even write blog posts for you…

Here’s what it came up with then entered the prompt… “Now write a blog post about the benefits an adult can gain from learning to play the piano.”

I used ChatGPT from OpenAI to create the above examples. It’s a basic tool that you can use for free to start getting your feet wet with AI.

However, if you want something that’s designed for business owners, that already comes with existing recipes, and prompt templates to help you create your content even faster, then you’ll want to try Jasper AI today.

See you on the next one…

Eddys Velasquez
DigitalMarketingRx

P.S. There’s other AI software for images too…

Here’s a few I created for an interesting coffee mug in a home office and another coffee mug in a treehouse in the jungle.

I’ve already been testing some AI images for my ads and the click through rates are good!

If you haven’t looked into AI yet, take a few minutes to look into it. At the very least you’ll have some fun generating the text and/or images 🙂

Buy Back Your Time With These 4 Types of Info-Products…

Eddys Velasquez
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Buy Back Your Time With These 4 Types of Info-Products…

Every 4 years I watch the World Cup.

I’ve been doing that ever since I can remember and this year is no different.

This time the World Cup is being played in Qatar with 32 football (soccer) teams playing for the chance to say they are the best in the world.

The only problem?

Right now, during the initial group stages, there are four games PER day starting at 4am, 7am, 10am, and 1pm Central time. It later moves to two games a day.

Anyway, the reason I share this is because I’ve set up my online business so that I have the TIME to watch one or ALL of these games if I want (or at least have them playing on one side of the monitor while I work).

A few years ago I got into a situation where I was getting on Zoom Calls every day, multiple times a day. If I still had to do this, I would not be able to watch my soccer games in the background or yell “GOOOOOLLLLL” while on the call with a client lol

If you’re a coach, consultant, or a service provider of some sort you get to enjoy the freedom of doing things on your terms…

BUT…

Often, if you’re not careful, your terms can turn into a sort of “Zoom Call Jail” where your schedule is jam-packed with 1-on-1 client calls, group calls, calls with your team, etc.

I don’t have kids, but a few years ago a health consultant I know told me that she began to hate her online business when her 8 year old at the time mentioned (I’m paraphrasing) “Aww, you’re doing ANOTHER webinar thing today? I miss you mom!”

Anyway, in the initial stages of building your business you may not be able to be completely hands off, but one thing you can do to help buy back your time and get out of “Zoom Call Jail” is to start offering info-products in your business.

This lets you put in the time once to create the content and then leverage that same unit of work to generate revenue every day for months or years without having to get on a call to fulfill the content.

The customer buys your info-product, it gets delivered to them automatically, the transaction is done (no call to get on!)

Here Are 4 Types of Info-Products You Can Offer

Type #1 – Ebooks – This can be a simple “how-to” guide that solves one-specific problem. If there is a burning question you get on your calls all the time, it might be useful to turn your answer into a detailed step-by-step process that you can direct people to. This lets you answer the question briefly and then direct the question askers to your Ebook that explains everything in detail.

Creating an Ebook is as simple as outlining the step-by-step process, writing each section, and then exporting the text as a PDF that can be delivered via your autoresponder or you can make the text accessible online via a platform like Learn from ThriveCart (like I did with my Impactful Words Guide).

If you want to go super minimum viable, you can just share a link to a “view only” Google Doc with everyone who buys.

Ebooks are not always big revenue makers since they are usually priced below 100 dollars but they make great front-end products to build your customer list – and they help build demand for your other products or services.

Type #2 – Courses – This is where you create an expanded “how-to” guide that solves a bigger problem with multiple milestones. For example, the topic of “How To Launch Your First Digital Product Sales Funnel” has multiple milestone (create your offer, write your sales page, create all the necessary product content, tech setup, write your ads, get traffic, etc)

This would be better as a course than an Ebook because it has multiple milestones that each need to be broken down into multiple step-by-step processes.

Usually courses are delivered as a combination of video, audio, and text. Of course, you could do text only courses, audio only courses, or video only courses if you wanted.

However, one quick shortcut is to start with a video course first. You can then strip the audio (and include the audio files or stream them for those that want that) and get the audio transcribed to provide PDF transcripts of the videos (or shorter cheat sheets/checklists based on the longer video content).

Courses are great revenue drivers since you can usually offer these for several hundred or even a few thousand dollars depending on your market and the topic of your course.

Usually, courses will sell best to your existing customers since they already know, like, and trust you – but they can also be sold on the front-end.

These will buy back your time faster than almost anything else because you only need to sell a few of these courses per day to replace some of your client income (and therefore allow you to take on LESS clients if you wanted to).

Type #3 – Workshop or Live Call Replays – If you’re already offering live workshops or calls where you help your clients solve problems, the replays can be turned into instant info-products.

These work great for front-end products to get new customers and can also be sold as back-end products to existing customers who were not on the live call.

If you’re not already doing live workshops or live call replays, then an easy way to create this info-product would be to first sell tickets to a workshop or live call at a low or discounted rate.

You’re offering the low rate in exchange for feedback on the content and in exchange for them implementing your solution and sharing those results with you (along with permission to then share their results in your marketing).

Record the workshop or live call and then offer the recording as-is or create additional complementary content to offer along with it.

Replays are FAST ways to get an info-product created as opposed to the time it takes to plan and create a full course.

Type #4 – Dripped Micro-Nuggets (DMN) – This is one of my favorite ways to create recurring revenue in an online business. This info-product (recurring revenue offer) is where you deliver ONE or a small amount of actionable information on an ongoing basis (every week, every two weeks, every month, etc.)

For my site DigitalMarketingRx.com an example of a DMN would be if I sent you ONE or TWO new ad templates for you to test each week.

I’ve done this in the Vegetarian recipe niche where we offered a new recipe book every month.

In the Piano niche, this would be sending one new song tutorial/class each week.

One of my clients offers a new fitness routine each week.

The key to having a DMN offer buy back your time is to create the content ahead of time, automate the delivery, and price it low so that people stay on for months or even years at a time.

Think 4.99, 9.99, 19.95 etc.

If you already have a higher priced recurring revenue offer where you do live calls, you could break each live call down into micro-nuggets that you can deliver in a DMN offer to people who don’t want to be on the live calls (but would love to get the micro-nuggets) at a lower price.

If your schedule is full of zoom calls and you love it, don’t change a thing, keep on doing what you love.

However, if you’d rather buy back some time in your schedule, consider adding one or even all 4 of these info-product offer types to your business.

This will let you generate revenue that you do not have to fulfill personally which will then allow you to take on LESS clients (and therefore less zoom calls).

And who knows…

You might like it so much that you transition to a 100% info-product business where you could…

– Watch FOUR football (soccer) games per day if you wanted to – I actually only watch about two of them…

– Spend more time with your family/kids/grandkids…

– Or just not be “on the hook” each day because you have multiple zoom calls on the schedule.

See you on the next one…

Eddys Velasquez
DigitalMarketingRx

P.S. Want to know one strategy to enroll customers into your recurring DMN membership every day? There’s actually TWO strategies I would use.

If you haven’t introduced yourself yet, reply to the welcome email you receive (after subscribing to the weekly email newsletter) and tell me a little about yourself, your business, and what you’re expecting to accomplish in 2023 and I’ll share those two strategies with you.

If I already know you, you can skip the intro part, but just tell me what you’re working on and what you’re looking to accomplish in 2023, and I’ll share the two strategies I’d use to get members into your DMN membership every day.

Talk to you soon!

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🍾 Just Do It

Eddys Velasquez
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🍾 Just Do It

Over 12 years ago I was an affiliate for a well known guru in the online space.

Back then he wasn’t doing what he’s doing now, but instead had a suite of info-products and a membership site helping network marketers grow their downlines.

I had exactly zero audience in that niche so I would be forced to drive traffic.

Fortunately, I had just taken a course on something called…

“Cost Per View” traffic or CPV for short.

How did CPV work? I’ll tell you.

There are companies who created browser extensions or plugins that would offer free computer games, coupons, and other incentives in order for you to install their extension or plugin in your browser.

Part of the terms was that in exchange for getting the free stuff you would then have to agree to occasionally be shown “pop under” ads.

These were known as pop up ads, but the difference was that instead of popping up over the existing window and interrupting whatever you were doing, these ads would pop up UNDER your existing window to users who had already given permission to receive them.

Each time your ad would pop under, you would have to pay a fraction of a penny.

And these companies had MILLIONS of people using these browser extensions, so you could get as much traffic as you wanted.

The only problem was that this was literally, the coldest of the coldest traffic you could go after. People who are just browsing or playing games.

After all, they only cared about the free stuff they were getting (not the ads they could easily ignore and close).

However, I wasn’t smart enough to hesitate and not do it lol

So I just did it.

I set up my first ad.

And within a few hours of my ad getting approved, I was already receiving traffic.

Unfortunately, this traffic was COLD, so I didn’t get any conversions right away, until I made one tweak that changed everything.

I discovered that you could target individual URLs (not just the main websites people were visiting).

So guess what?

I could now target CHECKOUT PAGES! (I still get excited thinking about it now lol)

The significance of that was that I could now go make a list of all the network marketing companies I wanted to target, find their checkout page URLs, input that into the network I was advertising on and now…

Anytime someone with that browser extension installed visited a checkout page of any of those companies, MY ad would pop under.

This meant instead of just targeting someone who was “browsing”, I could now target someone with purchasing intent.

This small change worked amazingly well!

I was promoting the guru’s membership site at the time and I had several people sign up for the membership who stayed on for years (which meant I made commissions on those paying members for years).

Some of those same people also signed up for an Aweber account via my affiliate link and I kept getting paid on those every month for several years after.

No, I didn’t ‘get rich’ off of that 😉 , but I learned something and upgraded my traffic driving skills because I went ahead and did it.

Ever since then I’ve told myself, when I read a book, take a course, go to a seminar, or learn something new.

I pick one of the strategies I learn and I just do it.

Every time I either find something interesting that works amazingly well or I learn something and upgrade my skills.

If you’ve bought my Impactful Words Guide to learn how to write a highly compelling short-form ad.

Take what I teach and just do it.

Write an ad and launch it.

You’ll either get great results on your first try and make sales or you’ll learn something that will upgrade your skills and allow you to make adjustments to find something that works.

If you’ve already bought it, you can login to the member’s area to read the guide…

Or…

If you haven’t yet bought the guide, you subscribe to the weekly email newsletter and you’ll see a link to the Impactful Words Guide on the confirmation page you see after you’ve subscribed.

See you on the next one…

Eddys Velasquez
DigitalMarketingRx

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