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How To Use “Feedback Loops” To Grow Your Info-Product Business

It’s better to start with an excellent small product than an average big product.

At the beginning of your info-product business you may be relatively unknown to people outside of your circle. People outside your circle don’t really know you yet and therefore don’t yet trust that you are able to help them.

What you want to do is start with a small info-product that will allow you to start getting customers. Those customers will go through the product, and almost immediately you will find out whether your product is good or not.

If you get negative feedback or even refund requests you’ll know you missed the mark. If this happens to you, don’t get discouraged. It’s actually a good thing! It’s the market telling you what’s wrong with the product and it’s better that you know that now than a few months or even years from now.

When asked directly, most people will be honest about why they didn’t like the product and you’ll get tremendous insight into what you can do to improve it.

Ask them what they thought the product was going to be and why they felt your product didn’t live up to their expectations?

Ask what they think should be included? Or not included?

What might you have done differently to improve the product or their experience?

This can be done via email exchanges if they initially contacted you via email or if possible see if you can get them on the phone for a casual conversation.

Soak in all the responses, they are literally telling you the key to coming up with a great product that will sell well to that particular group of people.

Is it really that important? Yes.

In one particular case, I was selling an info-product for $49. We were selling it as a solution to help customers get “Benefit A”. It sold ok but not as well as we wanted and we got some refunds from people who mentioned that they didn’t get as much “Benefit A” but they DID get a lot of “Benefit B”. A-ha!

So we made some adjustments to the info-product in order to sell it with the main benefit as “Benefit B”. Immediately, sales went up and our revenue increased by 174%! Why? Because we listened to our customers and were willing to make adjustments and improvements to how we were doing things.

On another occasion with the same business we started selling a 2nd info-product on the “checkout page” as an “order bump” where people could add it to their order simply by clicking on a little box before making their purchase. The problem was not many people took us up on that.

So we asked for feedback and one customer’s response really stood out. They mentioned that they would have preferred the 2nd info-product to be included with the first product. So again, we made adjustments and turned our front-end product into a “bundle” of the 1st and 2nd info-product together at $79 instead of $49. What happened? Sales increased again! This time by 45%.

All because we listened and we took advantage of the “feedback loop”.

The fastest way to get into the feedback loop is to…

1 – Keep the scope of your first product small.

This makes the content easier to create because it is ‘focused’ on a specific topic instead of a very large and broad topic. You can then create the content faster because there is less of it to create.

The faster you get your product done, the faster you’ll be able to start getting customers and get into the “feedback loop”.

And…

2 – Make sure the product ties directly to a specific outcome.

If you focus your product on helping your customers reach a specific outcome, it will give you a success or failure point that you can point to and say…

Yes they achieved this outcome or no they did not.

If the product helps them reach the specific outcome your customers will be happy.

If it doesn’t, then you’ll know and you can make the necessary adjustments or improvements and try again.

The goal is to use the “feedback loop” to continue dialing things in until you’ve got a well-oiled machine that works 24/7 to get you new customers every day.

You’ll start building trust with your customers by staying in touch with them and eventually you can offer them bigger back-end products.

By that point they’ll trust you because your first info-product will have worked for them (after your consistent improvements to it) and they’ll be more receptive to purchasing your other products.

Click here to subscribe to my weekly email newsletter.

See you next week!

-Eddys Velasquez
DigitalMarketingRx

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P.S. Have an E-book or Course you want to sell? Here’s a couple of ways I can help you…

W4 Ad Guide – Learn how to write an effective ad to get buyers of your digital product no matter your writing, sales, or marketing ability.

Sales Page Architect – Learn about an amazingly simple yet effective approach for getting daily sales of your digital products — even if you’re not a marketer and have little to no sales skills.

How To Use An E-book To Make Your First $100 Online

One of the questions I’m often asked is…

“If you had to start over (with what you know now), what would you do to create an income stream from scratch?”

There are over a thousand and one ways to answer that question.

However, today I’m going to focus on just ONE way.

A simple way to use an E-book to make your first $100 online.

Why just $100?

Why not $1,000 or $10,000+ or more?

Because everything has to start somewhere.

Before you can run you have to learn to walk.

Before you can walk you have to learn to crawl.

And before you can crawl, you have to develop enough muscle strength to hold yourself up.

You can’t just skip that first part and expect to start running right away.

If your aspiration is to make $1,000+ or more from a digital internet-based business, then I recommend you first learn the basic skills it takes to make $100.

The steps you take to make your first $100 will help develop your business “muscle” so that in the near future you can crawl, walk, and eventually pick up some speed & run.

The Big Picture

Here’s the 10,000 ft view of this process:

Step 1 – Create an E-book that provides a step-by-step solution to a specific problem shared by lots of people.

You’ll want to do this on a topic you are knowledgeable or experienced in. This way you’ll have an easier time creating the E-book and you’ll also be able to create a solution that actually works for people.

Step 2 – Create free content to educate people on their problem and to motivate & inspire them to do something about it.

You can distribute your content on social media using Facebook, Instagram, Twitter, Youtube, Pinterest or any other social media platform you prefer.

It can be written, audio, or video content. That part is up to you.

If people find it valuable, they will share it and you will get even more people seeing your content.

The key to success with this will be for you to get into a consistent routine. Perhaps you post new content once a week or if you want to go faster you can post multiple times a week.

And if you want things to move even faster, you can post something new each day.

Step 3 – Offer Your E-book at the end of each piece of content.

Not everyone will buy your E-book and that is ok. You just need a few people to buy it to make your first $100.

If you offer a 10 dollar E-book you’ll only need 10 customers.
If you offer a 20 dollar E-book you’ll only need 5 customers.
If you offer a 50 dollar E-book you’ll only need 2 customers.

Repeat steps 2 & 3 until you’ve made your first $100.

This process will teach you…

What type of content gets people’s attention.

What type of content keeps people’s interest.

What type of content produces sales vs which content doesn’t.

The more content you post the more learning opportunities you’ll have.

Your #1 goal here will be to determine what combination of Content + E-book Topic gets people to purchase.

Important Disclaimer

Don’t expect to make your first sale overnight.

This process takes time.

Once you’ve completed your first E-book, it could be 30-90 days of posting content before you make your first sale.

And if you don’t make any sales at all you may need to adjust the type of content you are posting, the frequency, or in some cases the topic of your E-book and try again.

You may even need to try 3-10 new E-book topics before you find something that works.

It’s not easy.

However, once you’ve found the right ingredients to get purchases (the right combination of content + E-book topic) and you’re able to make at least $100, you’ll then be able to scale that same recipe into a larger income stream.

Why Start With An E-book?

An E-book allows anyone (especially beginners) to get started using only their knowledge & experience.

It’s digital so you can create the E-book once and sell any number of copies you want without having to deal with printing, shipping, or handling any inventory.

And if you’re an introvert, it means you don’t have to get on video or record any audio. All you have to do is write!

WHO Is A Good Fit For This?

1 – You’ve got a specific area of knowledge or experience.

2 – You are capable of using that knowledge or experience to solve someone’s problem.

3 – You have a process for solving that problem (or can create one) that you can break down into sequential steps that are easy to follow.

4 – You have the ability and willingness to create content.

5 – You are able to create content on a consistent basis (even if it’s just once a week to start).

6 – You are self-disciplined enough to stay consistent even when you may not see immediate results.

If you fit the above criteria and want to learn the process and necessary skills for making your first $100 with an E-book step-by-step, subscribe to my email newsletter and send me an email with the word “E-book”. I’ll then let you in on a little secret that’s coming soon.

See you next week!

-Eddys Velasquez
DigitalMarketingRx

3 Ways To Start A Digital Business In 2022

A big transition is happening as we speak.

The “future” is fast approaching and with it comes change.

A change in how we live our lives.

How we work.

How we interact with others.

And even how we define “normal”.

What was “normal” just a few years ago is no longer the same.

Go to school.

Get a degree.

Get a good job at a company that you think will be around for the long-term.

Start a family and work hard to give them a good life and hopefully one day retire when you’re 65+ with enough money saved to enjoy retirement.

Except that’s not quite how it works for everyone these days.

Tuition is rising every year and many graduates (even many from my own graduating class) have not been able to find a job in the field they studied for.

Many are forced to jump from job to job.

And even some of the ones who found jobs at good dependable companies that they thought would be around for the long-term have discovered that “income stability” is not necessarily guaranteed — especially when s^&t hits the fan, the economy gets worse, and companies are forced to lay off good workers to cut costs.

So What Have We As A Society Done To Solve This Problem?

We’ve adapted.

We’ve slowly but surely adopted a new set of principles for thriving in this ever-changing “future”.

To be honest these principles have been around for a long time but have not been as popular or even as necessary for most as they are now.

What are these new set of principles to live by:

1) Have at least 3+ income streams so that you don’t have to depend on your job as your only source of income.
2) Create a product or service you can sell from anywhere.
3) Establish a savings & emergency fund.
4) Invest so that your cash flow today creates your cash flow tomorrow and in years to come.

These are the principles we’re now using to detach ourselves from the old way of doing things and you are seeing the effects of it everywhere.

In addition to their day jobs, every day, more and more people are starting businesses or side-hustles to have a fall-back or a “bridge” between jobs.

Some are starting businesses to replace their jobs entirely.

And many are taking advantage of the internet to start digital businesses so they can have more control over their time, where they work, and how they work.

What are many doing to start digital businesses in 2022?

Here are 3 ways…

Way #1 – Provide a digital service that saves time for businesses or individuals.

Everyone is busy.

So naturally they will be interested in anything that saves them time, especially if it’s something they don’t know much about or if it’s something they are frustrated and overwhelmed with and just don’t want to do but have to.

Some examples of time-saving services you can provide from anywhere:

Have an Accounting or Finance degree (or just have experience with it)?

Set up Quickbooks (or similar software) and do the bookkeeping for small businesses or individuals that don’t have the time or desire to learn how to do it themselves.

Have an Art or Graphic Design degree?

Create logos, email graphics, and social media images for businesses.

Are you an expert at Social Media?

Provide social media management service for businesses that don’t have time (or even the desire) to manage their own social profiles.

Are you a Certified Nutritionist?

Perhaps create eating plans for people who don’t have the time to plan their own menus but still want or have to eat healthy.

Are you seeing the pattern?

Find the intersection between what you have experience with and what others don’t have the time (or desire) to do.

Offer that service, choose your clients, and provide the service at a distance via the internet from wherever you want to work.

Way #2 – Provide a service that saves money for businesses or individuals.

The last thing anyone wants to do is part with more money than they have to.

So if you have experience or knowledge in any area that could help businesses or individuals save money, you can provide that as a service.

Here are some examples of money-saving services you can provide from anywhere:

Have Marketing or Advertising experience?

Run online ads more efficiently for businesses. There are thousands of businesses out there that are currently spending way more than they have to on their online ads simply because they don’t know what they are doing.

Know your way around the Tax rules?

Help businesses or individuals protect their wealth by implementing strategies to reduce their tax liabilities.

Are you experienced in Phone Sales?

Offer to take orders by phone for businesses and only get paid on the # of items or revenue you generate. This way you not only save money for businesses by not charging them a salary but you also make them money.

And finally…

Way #3 – Sell a product that you can sell from anywhere and costs you little to no time to fulfill.

If you don’t want to provide a service or deal with clients then one alternative is to create a digital product like an E-book or Course that you can create once and then sell over and over again to people all over the world.

With this approach you would…

– Identify a problem that a group of people have that you know how to solve.

– Put a solution to that problem into a digital “how-to” guide or course.

– Offer that digital product to people with the problem.

– Deliver the guide or course to all purchasers.

The advantage of this is you can realistically make more in one hour than what you would make working that same hour fulfilling a service for one client.

The disadvantage is you may will need to try multiple times before you create something that sells. And it can take some time to dial in the marketing in order to sell your E-book or Course.

Bottomline…

If you’re interested in starting a digital business in 2022, there are lots of opportunities out there.

You just have to learn to identify them and acquire the knowledge necessary to be able to execute on your ideas.

Until next time…

-Eddys Velasquez

P.S. Want to learn how to start & grow your own digital business in 2022?

Click here to subscribe to my weekly email newsletter and get weekly tips like these straight to your inbox.

P.P.S. Have an E-book or Course you want to sell? Here’s a couple of ways I can help you…

W4 Ad Guide – Learn how to write an effective ad to get buyers of your digital product no matter your writing, sales, or marketing ability.

Sales Page Architect – Learn about an amazingly simple yet effective approach for getting daily sales of your digital products — even if you’re not a marketer and have little to no sales skills.

The Most Valuable Skill I Have Learned In The Last 15 Years

In 2005 I was going into my first year of High School.

At the time I wanted to “fit in” and be a part of the cool kids. Not something that really motivates me anymore, but at that time, it did.

I wanted to have a cell phone, I wanted to have the in-style clothes, and I wanted to have money to go out and have a great time with friends.

So I did what was obvious to me & got a job.

I worked at one of the local Mexican restaurants as a busboy cleaning up tables.

And everything was good for a while until one night I had…

An incident with the boss.

I was almost done for the evening and had cleaned up what I had thought was all the tables but I had missed a couple of tables in a semi-hidden corner by the bar.

I grabbed my stuff and was heading out the door when the boss came zooming around the corner red in the face.

“No sir, you’re not leaving until every single table is clean!”

I didn’t realize I had missed a couple of tables and so I apologized and started walking back to clean them up when all of a sudden the boss, we’ll call him “El Jefe” decides he wanted to go on a tirade.

Probably something was going on that day that put him in a bad mood but whatever it was he was taking it out on me.

He started yelling different things at me letting me know that I was this and that and that I was good for nothing and the one that I’ll never forget was…

“People like YOU will always work for people like ME!”

I didn’t quite know how to take that.

Part of me wanted to lash out and attack him, probably fight him or something.

Yet, in that moment the power of those words really flipped a switch inside of me. Right then and there I decided that one day I was going to come back and buy the restaurant from him.

That day I quit my job as a busboy and decided I was going to try my hand at my own business.

I always had an interest in computers and I had learned how to take them apart, put them back together, and get rid of viruses, etc. So I created little business cards that said “Computer Engineer” and listed out the specific services I offered.

I passed the cards out at school and at church until one day, a couple of weeks later, I finally got a call from a lady who wanted me to fix her computer.

I went over to her house, identified the problem, fixed the problem, and was done in under an hour.

She asked me how much she owed me and I wasn’t quite sure what to tell her. I mean I was only making minimum wage back at the restaurant but by this point I had also been listening to Tony Robbins, Jim Rohn, and other sales & personal development “gurus” about charging what you are worth and all different kinds of motivational ideas & concepts lol…

One of those concepts was to charge what you are worth and to do so without fear or hesitation, so I quickly blurted, “just $60”, half expecting she was going to laugh me out of her house.

However, the opposite happened.

She said… “That’s it?”

And that’s when I learned that…

There will always be people who are willing to pay for something you know that they don’t.

I repaired computers for a while but soon found that my income was limited by the number of hours I had available to work. In other words I was simply trading time for money like I would be doing at any regular job.

I didn’t find the solution immediately but it came from my mother telling me one day… “If I had a dime for every time you were sitting at the computer, I’d be rich!”

(You see, if I wasn’t doing homework, working, or hanging out with friends, I was on the computer reading, watching videos, or downloading music)

And so I thought to myself, “you know what, why don’t I find out how to do that?”

So that’s what I did.

In 2006 I typed “How to make money online” into Google and found all sorts of things.

Eventually I stumbled on an article that promised that I could make hundreds of dollars on auto-pilot from my laptop and that I could then be free to do whatever I wanted. Of course that sounded appealing to me so I bought the $500 program.

It turned out to be a business opportunity scheme that wanted me to promote the same program to other people using things like Google Ads and Pop Up Ads.

I ended up not doing that but that was my introduction to the world of digital marketing, driving traffic (getting website visitors), and affiliate marketing (promoting other people’s products for a commission).

However, what intrigued me the most was that someone I didn’t know was able to get me, someone they didn’t know, to take out their wallet and purchase a video course for $500 without even speaking with them.

And they did it with ONE article… An Article That I Now Refer To As a Sales Page

The idea that you could actually sell something to someone across the globe using just your words on a screen without you having to be there in person was fascinating to me!

I wanted to learn more about how to do THAT.

So, using my obsessiveness to my advantage I went down several rabbit holes.

I bought books on the subject.

I bought courses on the subject.

I even went to seminars on the subject.

One of my favorite seminars was called the Underground 007 seminar in Chicago at the Gaylord hotel. It was run by a guy named Yanik Silver and he gathered well over 300+ people, maybe more, all selling different niche products on the internet with unique approaches.

However, most of them had one common element…

A Sales Page!

At one point or another they all sent their website visitors to a sales page.

A page designed to highlight the reader’s problem, deliver a promise, show proof that the promise is real, and then make a proposition to the reader to purchase your solution to their problem.

Everyone had a different way of doing it and I just soaked it all in.

I was like a sponge!

After that seminar I began writing my own sales pages for affiliate products to gain some experience.

Then, someone I met at that seminar hired me to help them with their marketing.

I wrote a sales page for him and the first one took me about a month to get done because I wanted to get it “perfect”.

Realistically, I should have finished it in a day, but I was more scared that it wouldn’t work so I kept tweaking things until I was happy with it.

Fortunately, it worked!

He started making daily sales from his email list sending traffic to that sales page. He went from making between $5-6,000 a month to a consistent $8,000+ thousand per month.

When he released a second product, I wrote a sales page for it in one night instead of taking a whole month like the first time. It was just me, a cup of coffee, and Microsoft Word (I’ve since switched to Google Docs). That sales page did just under $8,000 revenue in its first week in a promotion to his email list!

Later that year he created a third product just in time for our Christmas promotion to the list. I wrote the sales page for that and it took me a few days but no longer than a week to put it all together. That sales page did $25k in revenue in a 12 day promotion over Christmas and New Year’s eve/day (since then that sales page has done over 1M in sales).

At that point, I knew this is a skill I wanted to continue to develop and have been developing it ever since.

It’s been one of, if not THE most valuable skill I have learned in the last 15 years.

If you have a product you want to sell, then I recommend you try your hand at writing a sales page for it.

Go down the rabbit hole.

You might just be surprised at the results!

Click here to subscribe to my weekly email newsletter.

See you next week 🙂

-Eddys Velasquez

P.S. If you want a good starting point, I’ve just completed the BETA version of my second product called “Sales Page Architect”.

It will show you how to write your first (or next) high-converting sales page, step-by-step, even if you feel like you’re no good at sales.

While Sales Page Architect is still in BETA, I’ll also include my first product “W4 Ad Guide” along with your purchase.

Note: If you’ve already purchased the W4 Ad Guide, send me an email and I have a special coupon you can use to get an even better deal on Sales Page Architect for being an existing customer.

The Most Dangerous Number In Your Info-Product Business

So Friday morning…

I got out of bed and launched into my regular morning hygiene routine.

Then I flipped the switch on the water boiler for my morning coffee (I personally like Cafe de Olla, it has a nice hint of cinnamon flavor to it)…

Made some breakfast…

Checked my Coinbase account (iykyk lol)

And next, I opened up my Business Manager account to check the stats of my ads to see what happened overnight.

Everything seemed normal so far…

Then something told me I should probably go check on my site. So I typed “DigitalMarketingRx.com” into the address bar and…

My Heart Skipped a Beat!

Ok, maybe that’s an exaggeration, but…

If you’ve ever run ads and have had something similar happen to you, you’ll know what I mean.

Right there on the screen was something you never want to see, much less when you have ads active and you’re driving traffic to your site.

Instead of seeing my normal website, this is what I saw…

You see, my website runs on WordPress and I use a WordPress Theme called “NewsPaper”.

I bought it from ThemeForest and have an active license key and everything.

So to see a warning page that says “The Newspaper Theme License Key is NOT REGISTERED on this website!” and other wording like “Why should you avoid nulled themes?”

…instead of seeing my regular landing page, it sucks!

My immediate thought was…

“Was I hacked?”

Then…

“How many people clicked my ad for the first time, saw the warning page, and bounced thinking I was a fraudster who can’t even afford to purchase the real theme?”

Anyway, I allowed myself to freak out for 30-seconds and then set out to fix the problem.

Fortunately, it was an easy fix.

It was a miscommunication between TagDiv (the company that creates the NewsPaper WordPress Theme) and the Envato API. Whatever the miscommunication was, all I had to do was click one button inside my theme settings and everything went back to normal just as it was the day before.

But it got me thinking…

What if it wasn’t an easy fix?

What if this lasted for days or weeks?

I wouldn’t be happy with it but I’d be ok because I have multiple ways I can communicate with my audience other than just my website.

However, that situation reminded me of one of the best pieces of advice I’ve received…

The Most Dangerous Number In Your Business is: ONE

One product.

One ad.

One sales page.

One offer.

One traffic source.

One form of communication.

One… anything.

The truth is, at any time, *something* can happen and cause that ONE thing you had to not be available, not work, or simply not exist anymore.

Your product & offer could stop converting and your income dries up.

Your ad could stop getting the same results it was getting before.

Your sales page could stop converting at the rate you need it to be profitable on your ad spend.

Your traffic source can deactivate your ad account and… woosh… from one day to the next, your daily sales just vanish.

Or in the case of what happened to me this past Friday, if the only way I had to communicate with my audience was the website, I would not have been able to stay in touch with my audience for a period of time (until I fixed the issue).

So, This Week’s Reflection…

Review your business.

Where is the dangerous number: ONE, rearing its ugly head?

Do you have one product bringing in all your revenue, make another!

Do you have one ad that’s bringing in all your sales, make another!

Do you have one sales page that’s getting all your customers, make another!

Have you only read ONE of my blog posts? You can fix that by subscribing to my weekly email newsletter lol 😉

See you next week (or sooner),
-Eddys Velasquez

P.S. I’m taking this advice of avoiding the number ONE and have now created a second product called…

“Sales Page Architect”

In it you will learn how to build your own high converting sales page step-by-step.

Even if you already have a sales page, it never hurts to have more than one.

In fact, creating multiple Sales Pages with fresh ideas & messaging helps keep the sales flowing to your product, especially once the ONE you were running before starts petering out.

And you never know, the next sales page you create could convert like crazy and be the catalyst for kicking your daily revenue & profit numbers up-a-notch.

Anyway, if you’re interested in Sales Page Architect, I’ll be letting a few people purchase the BETA version soon. If you want to be one of those people, subscribe to my weekly email newsletter and reply to any of my email newsletters to let me know.

You’ll be one of the first to get access to it, and at a lower price than everyone else will pay.

How To Get People Lining Up To Buy Your Info-Product (Even If Your Sales Volume Is Low Right Now)…

One of my favorite drinks in the world is Boba Tea.

I like it so much I literally make it a point to find a Boba Tea place pretty much every time I’m out of town.

We used to have a good Boba Tea place where I live but they closed down a few years ago and we haven’t had another good one since. If we did, I’d probably be there every day!

Anyway, I was in Houston the other day and so naturally, after I did what I was there to do, I went to the Sugarland Mall to get a Boba Tea. A mango passion-fruit tea with lychee jelly and a double portion of tapioca. Delicious! (If you’re ever in the Sugarland mall they have a really good Boba Tea kiosk right at the entrance near the Food Court.)

I was hungry too so I looked around the food court but didn’t really see anything that called out to me. The day was a bit chilly so I was in the mood for some Chinese food, specifically some hot beef noodle soup before making the drive back home.

I got back to the car and did a Google Search for “Taiwanese Beef Noodle Soup”. Had to wait a few seconds because my phone wasn’t getting a good signal so I started waving the phone around all over the place lol…

And apparently that worked!

The results finally loaded and bingo! I found a place that looked perfect.

The only problem, it was 18 minutes away in the opposite direction of my home and I still had over an hour to drive back and I didn’t want to stay in Houston longer than I had to.

So what did I do?

I just got some food nearby and went back home.

But guess what?

If they would’ve had a special offer giving me a free Boba Tea along with the purchase of my soup, I would have GLADLY driven the extra 18 minutes there and back and perhaps even paid a premium for the soup just because they were offering me something I really really liked… and that’s after I had already bought a Boba Tea at the mall!

Now, I don’t know how economically feasible that would be for them to do since the free Boba Tea would cut into their profit margins but…

In the info-product world, you don’t have that problem!

It costs almost nothing to create something NEW to add to your existing offer. (Other than the time it takes to create it).

If your sales are low, there’s probably something about your product or offer that is holding people back from buying it.

It could be the price, the amount of effort they perceive it will take to implement your solution, or perhaps they just don’t want your info-product as much as they want other things (even if they NEED your info-product).

However, people are more than willing to look past that and will buy your info-product (perhaps even at a higher price) if you also offer them something they really really want.

Every market has *something* that they really want.

Just look around.

What is your market already buying?

What is it that your market really really wants (not just needs)?

Find out what that is.

Then take the time to create a report, record an audio, or even a video about the thing they really want.

Then simply tease that report, audio, or video on your sales page as if you were going to sell it and then you hit them with the surprise…

“And you can get it for free with the purchase of… [name of your main info-product you are trying to boost sales of].”

This is literally one of the best, fastest, most effective ways to get people lining up to buy your info-product, even if what you’re currently selling isn’t getting bought as often as you’d like!

You can do this as part of a limited time special offer that’s only around for a few days or you can also run it as an evergreen offer, both work well.

The key to this is to not just throw something together willy nilly.

Really give it some thought and find out what your audience is already buying and what they really want.

Then LEAD with that first, not your info-product.

Your info-product is only there as a by-the-way.

Try it out and let me know what it does for your sales!

Want more? Click here to subscribe to my weekly email newsletter.

See you next week!

-Eddys Velasquez

P.S. “Wait, so you think adding a free bonus is such a novel concept? Geez. Give me a break, that’s old news!”

Yes, you’re right, that’s old news…

However, there’s two problems with the way traditional bonuses are done.

Problem One – People don’t put much thought into it. They just come up with something random and put it together for the sake of having a bonus because having a bonus or bonuses is what you’re supposed to do, right?

And…

Problem Two – They then bury the bonus(es) way down in the sales page.

First, there’s nothing wrong with having those bonuses further down your sales page, but the specific strategy I’m proposing here is in addition to the bonuses you already have, to create an additional “special bonus” that you LEAD your sales page with. Basically make it so that people visiting your sales page think they are there to buy the special bonus until you hit them with the surprise that they can get it for free with the purchase of… etc etc.

Plus it won’t hurt when they scroll further down the page and find out that there are more bonuses that come with the purchase as well.

It makes for a great offer!

P.P.S. But what if I don’t have a sales page for my info-product?

Not to worry, I’m 90% done with a guide that will help you create your first (or next) high-converting sales page, step-by-step.

You’ll learn which components I include and WHY I include them, plus the specific structure I’ve used for most of my sales pages, two of which have done 1M in revenue each.

You just follow the framework and templates and fill things in with your knowledge & expertise of your audience and assuming you’ve got a decent info-product on a topic that people want, you’ll start making some sales.

Of course, I can’t promise that YOU will make any specific revenue amount because I don’t know your business (or work ethic) but I can promise you that you’ll be equipped with a handy sales page structure you can use to create a new sales page anytime you need. Especially if your current one is turning away customers… or is just non-existent 😉

If that sounds interesting to you, join my weekly email newsletter and send me an email telling me you’re interested in the sales page guide and I’ll make sure you’re one of the first to know once it’s available.

Has Your Business Hit A Plateau? This Might Be The Problem…

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu

Precisely 10 years ago from yesterday (October 31st, 2011), I happened to be at the right place at the right time.

I got to learn a valuable lesson in real-time about what kind of growth can happen in your business when you pair a winning strategy with effective tactics.

But before we continue let me define what each is so that we’re on the same page…

Strategy: A group of big picture decisions on where you’ll compete and how you will win.

And…

Tactics: The actual steps and initiatives you’ll put in place to accomplish your strategy.

In 2011, I was working as a marketing assistant for a guy who was selling info-products to network marketers.

His audience wanted to learn how to grow their downlines and enroll more distributors online and he (the guy I worked for, we’ll call him John) happened to be a great marketing tactician who knew how to do that effectively.

I was in charge of writing his blog posts, sending out emails to the list, setting up the sites where people could access their purchases, and more.

Up to now, John was doing “ok” income-wise. He would occasionally launch new products to his audience and they would buy them and he’d have a nice 4 to 5-figure payday. However, he didn’t really have a strategy he was working toward (at least that I was aware of at the time). So everything seemed to be done at random without a specific goal and his business had hit an income plateau.

Then one day I got an email from John.

He said he had met a guy (we’ll call him Andrew) who had a fascinating idea he wanted to be a part of and that he was going to partner up with him and asked me if I wanted to work for them.

Naturally, I said yes because I was curious to see what John was so excited about.

Anyway, Andrew had decided that he, along with John, wanted to build the #1 brand in the [name redacted] niche and he was going to do that by integrating technology to streamline some of the things that were currently being done manually.

Now, they had a strategy. They knew where they were going to compete and how they were going to win.

Then, John got busy on designing the tactics that were going to be implemented to achieve this strategy.

Fast forward one year after their launch, to my recollection, that brand did 7-figures in revenue in their first year in business.

It was great to see the whole thing behind-the-scenes. My role at that time was customer support agent so I was not involved in the marketing decisions but I did have visibility on what was going on so for me it was a valuable behind-the-scenes experience in what it takes to grow a business to that level.

I stopped working for them in 2012 and since then, I read they’ve made over $211 million in total revenue, acquired 390,000+ customers, and were doing business in over 150 countries.

A far cry from where John and Andrew originally started in their respective businesses before they partnered up.

What made the difference?

Why were John and Andrew more successful in their new business than in their previous businesses?

The difference was in pairing a winning strategy with effective tactics.

The problem with most struggling businesses is that they tend to fall in one of the two categories…

Type #1 – Strategy-focused: These business owners are great with strategy, they know exactly where they are going to compete and what strengths they are going to use to win, but they lack effective tactics. They have the best plans and ambitions but when it comes down to implementing, they lack the ability to execute effectively and end up struggling to reach their goals.

Type #2 – Tactics-focused: These business owners are great at execution. They know how to design marketing campaigns, they’re great at building funnels, they may be great at writing copy for ads and sales pages, but they lack a clearly defined goal and they tend to flail everywhere in their business because they have no idea WHERE they are going.

Which type of business owner are you?

If you’re more tactics-focused I recommend you either partner with someone who is more strategic than you, hire a strategy consultant, or improve your own strategic thinking.

Here’s a good book on strategy:

“Playing To Win: How Strategy Really Works” by Roger L. Martin & A.G. Lafley. It’s available on Audible as well if you prefer to listen to it.

If you’re more strategy-focused then you either need to partner with a good tactician, hire them, or learn & get better at implementing effective tactics yourself.

Want more?

Or want to learn effective tactics to help you accomplish your chosen strategy?

Subscribe to my weekly email newsletter.

-Eddys Velasquez

P.S. If you’re a more strategy-focused business owner and are working on your business growth strategy for 2022, but you know you lack the effective tactics to help you achieve your goals, and you want to hire someone that is great at tactics (wink, wink) 😉

Then subscribe to my email newsletter and reply to any of the emails with the words “unlimited tactics” and I’ll share more details on how I may be able to help you bust through your existing plateau and reach your revenue & business goals this coming year.

Should You Be An Entrepreneur or Employee?

Neither is a bad choice.

It all depends on your existing personal characteristics and the ones you choose to keep.

Making the wrong choice for you, can lead to burnout, depression, and possibly even years of wasted effort you will never get back.

Could you make it work as an entrepreneur if you don’t have the characteristics for it? Maybe, it’s possible. However, if you force it, it’s likely you won’t be as happy as you could be if you were to find something that is better suited to your existing characteristics.

I was watching an old episode of Grey’s Anatomy the other day.

One where there’s a patient that’s in such bad shape his wife has to decide whether or not to remove life support.

The specifics of what happened to the patient aren’t relevant in this case, but the three questions Cristina Yang (one of the surgeons on the show), asks both to the patient and continues to repeat throughout the episode as a “narration”, were quite powerful.

Do you know who you are?

Do you know what’s happened to you?

Do you want to continue living this way?

Short and simple questions, but very powerful, and applicable to many other areas of your life.

There’s no shortage of entrepreneurs who start a business because they think that’s just what you do if you want to take control of your life, increase your cash flow, and attain freedom, etc.

Only to find themselves stuck in a daily routine they have to sloggggg their way through because they just don’t enjoy what they’re doing. They’ve essentially become prisoners in a prison of their own making.

They would benefit from asking themselves those three questions. Do they know who they are? Do they know what’s happened to them? Do they want to continue living doing what they are doing, for the rest of their life?

For many people, the life of an employee can actually be a lot more enjoyable. Stable paycheck, less stress (relatively speaking), less responsibility, less decisions to make, etc.

Plus, for some employees, once they are off the clock, they are free of the responsibility of ‘making the business work’ and can just enjoy their time off.

Before going down the road of entrepreneurship it’s important that you know whether or not you’re cut out for it. Find out WHO you are.

Here’s a short list of characteristics that would make a person more suited to becoming a successful entrepreneur than an employee.

(I plan to dive deeper into each one in later blog posts)

Responsible vs “The Boss”

Let’s say you’re in business and you hired someone to run ads for you.

You give them instructions on what you’re looking to accomplish and you send them off to start working.

Within a few hours you hear a ding from your phone. It’s an email from your credit card company saying you’re being billed $500 for advertising, and do you recognize the charge?

You had explicitly told the person you hired to set a budget of only $50 per day and now you’re getting charged $500 on the first day?!

A – As “the boss”, is your initial reaction to get mad at the person you hired and blame them for you getting charged $500 on the very first day of running the marketing campaign?

Or

B – Do you believe that the outcomes in your business are 100% your responsibility? Do you see this as a learning opportunity (perhaps you’ll hire a different person or you might include a clause in your hiring contract to cover these types of mistakes)?

Remember, there’s no “right” answer. Just go with your initial instinct. Jot it down, we’ll go over the results at the end of this post.

Generalist vs Specialist

Let’s say the company you work for puts you and several other employees into a group to tackle a specific project.

They’ve chosen YOU to be a part of the team because you have specialized knowledge & expertise on a particular subject and will be an asset to the team.

One day, a few of the team members decide they no longer want to work on that project and quit the job entirely.

You are asked to learn some new things outside of your specific area of knowledge & expertise in order to “pick up the slack” and help the team out while the company finds replacements for the team members that quit.

A – Is your initial reaction to say, “no, I’m not going to do that because it’s not my job and especially because it’s not my area of expertise”…

Or will you say…

B – “Sure, I don’t know much about it, it will be a challenge, but I’m willing to learn it and do it.” (No, I’m not saying that you should do work for which you’re not being compensated, but when push comes to shove, are you a person who is comfortable stepping out of your normal comfort-zone and trying things that you may not be familiar with?)

Jot down your answer, and remember to go with your initial instinct and reaction, not what you think should be the right answer.

Execution vs Ideas

Are you the type of person who sees ideas everywhere?

Do you get excited over the idea of that opportunity and how awesome it would be?

Just as quickly as that idea came, do you get other ideas?

Do you keep a notebook of your many ideas somewhere?

And lastly…

A – Would you rather hand the idea to someone else to implement?

Or…

B – Are you equally comfortable with the execution of those ideas?

Jot your answer down.

Process Focused vs Spontaneous

In your daily life, do you…

A – Tend to be more spontaneous, doing things on a whim when you feel like it?

Or…

B – Do you tend to be more methodical, make specific plans, determine the steps needed to execute, and focus on the process of implementing those steps correctly?

Jot down your answer. Again, answer with how you currently live, not how you want to or think you should live.

Risk-Reward Evaluation vs Risk Avoidance

Business is full of risk.

Will people want the product I create?

What if I get little to no sales for the effort I put into creating the product?

What if people buy it, someone gets hurt, loses money, or gets damaged in some way and decides to sue?

What if I invest a lot of money on ads and don’t make my money back?

What if someone downloads my product and shares it with their friends?

What if I fail and all my family & friends see me fail?

A – Is your immediate reaction to play it safe, maybe even procrastinate on getting started, in order to avoid the risk?

Or…

B – Do you understand there’s risk and you’re willing to evaluate the risk-reward ratio and go for it anyway (if it makes sense for you to do)?

Engineer vs Robot

I want to re-state that there is no “right” answer here.

While the word “robot” may have a negative connotation for some people, my intention with using the word “robot” is to illustrate a specific point below.

Would you rather…

A – Have someone tell you what you need to be doing, how you need to be doing it, and perhaps even train you on how to do it well?

This way you don’t have to think about many things, all you have to do is follow the instructions. You don’t have to think about how to improve things, you don’t have to do anything “extra”, you might not even have to make any decisions, you simply execute and literally nothing else (like a robot). Which means, once you’re off the clock, you’re off and you don’t have to think about work because you know that when you go back to work the next day you’ll have another set of instructions waiting for you.

Or…

B – Are you the type of person that enjoys thinking about ways to improve a process, making it faster, more effective, perhaps even easier to do but with better results? Do you enjoy coming up with new out-of-the-box ideas to solve problems at work? Do you sometimes get in trouble (or at least irritate your boss) for not doing a task “the way you were told” even though the way you did it got better results in half the time?


By now, you probably already guessed what is going on.

Count the # of A’s you got and the # of B’s.

The more A’s you have, the more your current mindset would thrive in an employee setting.

You thrive under someone else’s leadership. You prefer someone else to take the risk of making sure the “lights stay on” at the business. You would rather someone else put in the effort of making the harder decisions so that all you have to do is implement what they tell you. In exchange you get a consistent paycheck that gives you more security & stability. Also, you enjoy not having to think about work when you’re off.

With the right job, you can make the amount of money you want, and enjoy your time off without a care in the world. Might not be a popular opinion, but for some, that’s a vision of freedom and it works for them. Nothing wrong with that!

The more B’s you have, the more you’ll succeed as an entrepreneur.

1 – Successful entrepreneurs are 100% responsible for the outcomes in their business. If something happens, it’s not someone else’s fault, it’s yours. The buck stops with you. If you’re not making the money you want to be making, that’s on you. If you’re not getting the number of customers you want, that’s on you. Once you’re able to accept that, it puts power back into your hands and empowers you to find a solution to achieve whatever you want.

2 – Initially, as a one-person show, you will have to be a “generalist” in order to execute everything you need to do — especially if you are bootstrapping. (planning the business? creating the products? creating marketing campaigns? doing the tech work? setting up your websites? launching your ads? setting up your email autoresponders? It will all be you, especially at the beginning). As you increase your cash-flow and are able to delegate some of those tasks you can begin to focus on a specific area but in the meantime you’ll need to be willing to take on the challenge of learning things you may not yet be good at.

3 – While coming up with ideas is awesome, you’ll also need to be willing to execute on those ideas. Ideas are only as valuable as the execution that turns that idea from a “good idea” to “reality”.

4 – Being more spontaneous does not mean you won’t succeed as an entrepreneur, but it does mean that it may take you a lot longer because spontaneity can lead to distraction. Successful entrepreneurs tend to be process oriented. They look at what needs to be done and create a consistent & predictable process they can follow to accomplish each and everyone of their goals.

5 – Entrepreneurs understand that in order to get what they want they will need to take risks. However, they also understand they have to evaluate those risks in terms of probable (rather than possible) rewards. That means they look at each risk from a practical perspective and evaluate the situation to see if the reward is worth the risk. If it is, they do it, if it’s not they don’t.

6 – The most successful entrepreneurs I know tend to look at their businesses from an “engineering” perspective. How can I “engineer” the specific outcome I want? What and how do I need to tweak this or adjust that system or process in order to get a better, faster, and more effective result with less effort and resources (they’re not worried about breaking it)? You are always asking questions about how to improve things and generally will have a hard time not thinking about “work” when you are not working.

So, are you more comfortable as an entrepreneur or as an employee?

Try to answer the above questions with your initial thoughts & instinct rather than what you aspire to be someday.

Your personal characteristics, as you are today, say a lot about what you would be more comfortable doing.

How do I know? Because those personal characteristics shaped your existing results and where you are today.

If you don’t currently have entrepreneurial characteristics, can you develop them? Absolutely. I’ll be talking more about that in later blog posts.

However, just keep in mind, if you don’t currently have entrepreneurial characteristics, you may not be as comfortable doing the things an entrepreneur has to do in order to succeed. You may find it intriguing now but you may end up not enjoying it in the long-term.

If the entrepreneurial route is a path you’d like to take but you need a roadmap, I can help.

Join my weekly email newsletter here.

And if you have questions or would like to discuss anything, just reach out or leave a comment below.

-Eddys Velasquez

Are You Holding Yourself Back From Getting Customers For Your Info-Product?

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I’ve seen people choose their topic, research their audience, choose which problem they’re going to solve, start working on an info-product, even finish their info-product…

Everything seems like it’s going great, they’re on a roll, and then…

One of two things happens.

They start selling their info-product and continue making progress.

Or…

They completely stop.

It’s as if they hit a wall and can’t move forward.

Why?

The truth is there are many reasons why people don’t move forward but one common reason is once people have their info-product ready to sell…

They’re afraid (or feel uncomfortable) to sell it!

They did all the work of getting their info-product ready to go but they just can’t seem to push the “start” button on actually getting some customers.

Usually, this has to do with their beliefs around selling.

“Selling feels slimy or icky”

“Selling requires me to lie in order for people to buy my product”

“Selling is unethical”

“Selling means I’ll be tricking or taking advantage of people”

Often, these beliefs come through previous experiences of getting sold to in that manner.

There’s a lot of people ready to hype you up with over-exaggerated claims, outrageous promises, and even straight up lies about the availability of their offer.

If you’re an agreeable person who really hates to say “no”, these high pressure tactics can feel downright coercive for you.

There’s no shortage of “last chance”, “ok, this is really your last chance”, “Alright, I know I said last time was the last time, but this time it really is your last chance” emails in your inbox from people who’ve run the same exact offer multiple times with fake scarcity & fake urgency. You begin to ignore their emails and you stop trusting them.

It makes sense why some people would think…

“If I have to do THAT to sell my product, I don’t want to do it.”

I don’t blame you or anyone for thinking that.

The problem is, when people oppose something, they tend to gravitate towards the opposite extreme.

“If I don’t want to sell like that then… I shouldn’t sell at all.”

That thought keeps them frozen, at a stand-still, they are no longer willing to move forward because they think that’s the only way to sell or be successful at getting customers.

But the true obstacle is most people find it easier to HOLD ON to their opposite & often extreme belief instead of doing the hard work of digging deeper to learn how to sell effectively, in a way that fits them & their audience, without hype, outlandish claims, or lies.

A friend of mine once told me…

“It’s easier to explain why we shouldn’t do something we’re uncomfortable with than it is to face the thing we’re uncomfortable with by DOING something about it.”

If you’ve had trouble starting to sell your info-product, consider asking yourself…

1 – Is it because I’m afraid of being slimy… unethical… coercive?
2 – Have I thought… I mean really thought… about why I’m uncomfortable with selling?
3 – Am I aware of which extreme belief I’m naturally drawn toward? Have I tried to find balance between the extremes?
4 – Have I learned how to serve my audience by genuinely helping them to find a solution to a problem that’s getting in their way?

Want to get content & insights like this in your inbox each week? Click here to join my email newsletter.

-Eddys Velasquez

What do you actually DO in a successful info-product business?

If you’ve ever wondered what goes on behind-the-scenes of an info-product business, here’s a list of 7 activities you’ll be doing (if you’re a one-person show) or that you’ll be delegating to a team-member if you’re working with employees or contractors.

Activity #1 – Make strategic decisions.

This involves deciding where you’re going to play and how you’re going to win.

I.e. Which problems you are going to solve, for whom you’re going to solve them, how you’re going to solve them, what you are going to do differently than your competitors, what strengths of yours you’re going to leverage to gain an advantage in the marketplace, among other things.

Some businesses do this once a year to give themselves a focus for the year. Others do it once a quarter so they can make adjustments more quickly as they get feedback from the decisions they made in the previous quarter.

How often you do it is up to you, but it has to be done.

Activity #2 – Plan your work.

Once you’ve developed a strategy, you’ll want to turn your decisions into objectives, projects, and tasks.

This is what allows you to turn a “dream” into a “reality”.

Your objectives are the different goals you have for that particular time-period whether it be a year, a quarter, or however often you are setting your strategy.

Your projects would be the different groups of actions that need to happen in order to reach your objectives.

And, your tasks are the individual actions that make up your projects.

It’s a good idea to put these into your calendar and into your daily, weekly, monthly schedule so that you know exactly what to do and when.

Activity #3 – Create content for your info-products.

In order to bring in revenue, you are going to need something to sell.

This means a portion of your time will be spent in creating content for your info-products.

In most cases it’s not enough to just have one info-product.

In order to be profitable, you’ll want multiple info-products. At least two!

One info-product to cover the cost of acquiring a customer and at least another that makes you profits.

Also, once you’ve acquired a customer for one of your products, they will have several other problems along the same topic that they will be looking to solve.

And if they don’t get it from you, they will very likely be getting it from somewhere else.

They might as well get it from you!

Activity #4 – Create & optimize marketing campaigns to sell your products.

It doesn’t matter how great your products are, if you don’t get the word out about them, you won’t make any sales.

Yes, word-of-mouth is a thing.

And some info-products happen to go viral, but this is the exception not the norm.

For most, you’ll need to actively market your product in order to make daily sales.

This will involve figuring out how to best communicate the value of your info-products, where to advertise, writing ads for your chosen platform, investing money to send traffic to your website, writing sales pages to convert your traffic into customers, and making sure every step of the process is working as effectively & efficiently as possible.

Activity #5 – Customer service.

Once you’re getting customers, you’ll inevitably start to get customer service emails.

Customers who didn’t receive the email with instructions for how to access or download the product they purchased.

Customers who have questions about the content itself.

Customers who are unhappy and are requesting a refund or dealing with a customer who filed a chargeback because they didn’t recognize the charge on their statement.

And also future customers who have questions about the content, about the specifics of the product, or perhaps with online ordering issues preventing them from making the purchase.

At least a small portion of every day (some take the weekends off) will be dedicated to answering these questions and making sure your customers are taken care of.

Activity #6 – Tech work.

Occasionally, you’ll need to set up a website.

Connect your shopping cart to your email autoresponder.

Make sure that your product access pages are working and loading properly.

Upload your video & pdf files online.

And fixing general technical issues that pop up from time to time.

Most people delegate this part but it doesn’t hurt to know a little about this yourself so that if you ever need to do it yourself, you know how.

Activity #7 – Managing yourself.

Even if you’ve got all your objectives, projects, and tasks lined up and well organized into your planner, it doesn’t mean they’re actually going to get done!

When you are in business for yourself, you are your own boss. Which means, you are responsible for making sure your team produces results (in this case, that team is YOU).

You’ll need to make sure you’re getting enough sleep, food, and exercise so that you are rested, energized, thinking clearly, and ready to perform during your working time.

You’ll also need to make sure you keep yourself focused and distraction free. Otherwise, the time you had allotted to complete a particular task may disappear to a long session of scrolling through social media and before you know it you’re behind on your plan and will need to put in additional hours to get back on track (ask me how I know that! Lol)


Do these activities sound like fun to you?

Have you considered starting your own info-product business?

Or perhaps you’d like to add an info-product to your existing business?

I’m working on a new info-product “Name TBD” that will cover…

1 – How to decide which info-product to create.

2 – How to plan an info-product that is “good enough” to test.

3 – How to create the info-product.

4 – How to make that info-product deliverable to the customer.

5 – How to market & sell that info-product.

6 – And how to learn from the process of launching your info-product so that you can make more money.

It’s not ready yet, but if you want to be one of the first to be notified as soon as it’s available…

Click here to join my email newsletter.

In the meantime, you’ll get weekly tips on how to plan your business, build an audience, create info-products, and get customers.

See you next week!

-Eddys Velasquez

P.S. Any feedback or questions are welcome. Just leave a comment below this post.