🍔 Burger King Heist


compelling Words —

The Time Burger King Made a HUGE Donation To My Savings Fund…

Yesterday, I mowed the lawn.

The sun was out but there was a nice breeze so it was actually quite enjoyable to be out there.

However, afterward I was quite hungry and didn’t want to cook so I decided to try out the new Burger King that opened a few minutes away from the house.

I pulled out my phone, quickly tapped the BK app, and proceeded to input my order.

Whopper… check.
Small Fries… check.
Small Drink… check.

“Small” because I have to watch my figure 😉

Hmm… these Cheesy Tots look good too… I’ll add those… check. (After all, round is one type of figure, right?)

Anyway, I drove the few minutes over to Burger King, walked inside and approached the counter.

Nobody came.

They were all too busy making the food for the 15+ cars going through the drive-thru.

After what seemed like an eternity a young guy with his hat pulled down over his eyes came over and nodded his head as if to say… “What’ll it be?”

I told him I had an app order and he said… “Oh, for Eddy” – yes, for Eddy (people always seem to think the “S” in my name was a typo or something lol)

He then for one micro-send looked up to meet eyes with me to tell me they didn’t have the Cheesy Tots…


I was excited for those!

He remained silent waiting to see how I would respond.

I leaned in and with a sly grin whispered…

“Can you trade them out for the Jalapeño Cheddar Bites?”

“Sure thing, boss.” he replied.

And just like that, “like a boss” I got away with the biggest heist of the century – maybe not quite to the level of the group from the show Money Heist on Netflix, but it’s up there…

I had paid $2.19 for the Cheesy Tots while the Jalapeño Cheddar Bites were $2.20!

I immediately opened up my bank app and transferred the HUGE loot (1 whole penny) to my savings account lol

What’s that?
You’d Like To Get In On This Action Too?

Well, right now I’m offering you a loot of $103 that’s yours for the taking 🙂

I’ve got a guide called Sales Page Architect that shows you how to write a sales page to sell your course.

I’ve used it to write sales pages in multiple niches (Golf, Parenting, Basketball, and others).

You’ll discover how to…

– Write the headline section
– What to say in the body of the sales page (how to construct an argument that will make a compelling case for your readers to buy your course)
– And how to close the sales page properly to get more sales.

Once Sales Page Architect is upgraded to a course, I’m going to offer it at $200+.

But for now while the content is in written form you can take part in your own heist and save at least $103 by picking up Sales Page Architect for just 97 buckaroos using coupon code “BKLOOT” without the quotes.

Get In On The Action Here →

You can then transfer the HUGE loot of $103 to your savings account or perhaps continue the looting by trying out my technique at BurgerKing 🙂

Here’s a Quick Tip You Can Go Apply This Week To Sell More Of Your Courses…

If you’ve got an email list that you’ve already offered your course to, then I will propose that you’ve got people on there who considered buying your course but for whatever reason did not.

There are multiple reasons they may not have bought the course.

They don’t trust that it will work.

They don’t trust you.

They don’t trust they will be able to do it.


However, often, it’s just a case of timing.

It was just not the right time, the problem wasn’t as big for them to do something about it right then. Or they were just plain busy and had life get in the way.

Step 1 – Identify a mundane event in your life. Something that happened to you. Something you did. Something someone said. Anything.

Step 2 – Exaggerate the event, what was said, what happened. And retell it in a tongue-in-cheek fashion.

Step 3 – Identify the theme or main idea behind your story and connect it to your course in a fun way. It doesn’t have to be about the price like I did above, but it can also be about a course outcome or benefit.

Step 4 – Check the sales in your shopping cart 🙂

It’s a fun way to make the same offer to the same people in a different way they have not seen before.

One of the stories you tell will eventually catch them at the right time and you’ll have converted a lead to a customer… or a first-time customer into a repeat customer.

And at the very least, you’ll have created enough interest for them to open up your next email – which is actually the key to keeping an email list active & engaged. I’ll share more on that another time.

See you on the next one…

Eddys Velasquez

P.S. Need help brainstorming fun and engaging ways to promote your course?

📞 Ring The Marketing Hotline and #AskEddys

I’ve opened up 3 spots this week (first come, first served).

In just 15 minutes, we can identify a mundane event, exaggerate it, and figure out a way to connect it to your course.

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