In 1993 a French man named Emile Leray was driving his Citroen 2cv in the Moroccan desert.
He was stopped at an army checkpoint and told to turn around and go back the way he came because of the ongoing fighting in the region up ahead.
Instead of following orders, Emile decided he would pretend to go back the way he came and then circle around the checkpoint and be on his way.
A nice drive in the desert quickly turned into a big problem.
He hit a big rock which broke the front axle of his car and now he was stranded more than 20 miles from the nearest town.
What did Emile do?
He took matters into his own hands…
…and went into survival mode.
He ate less and monitored his supplies of water and food to make them last as long as possible.
Stripped down his car and used whatever parts he could salvage to build himself a working motorcycle.
It took him 12 days to build it but that motorcycle helped him escape the desert.
And just in time too because he only had half a litre of water left on that last day.
The authorities found him driving his motorcycle, drove him to the nearest village, and fined him about 450 euros for not having proper documents for that vehicle… but he survived!
And to this day, Emile still has that motorcycle.
Next Time You Hit A Big Rock In Your Life Or Get Stuck In A Metaphorical ‘Desert’ With No Easy Solution In Sight…
Do like Emile.
Take matters into your own hands and build your own ‘motorcycle’ that helps you escape your situation.
Maybe you’re needing to make extra money to…
Pay off the ever growing number of bills or interest charges on your credit cards or loans…
To pay off medical bills or to just be able to fund an emergency fund or savings account for when ‘SHTF’.
For others, perhaps it’s less about the money and more about being stuck in a job you are no longer passionate or interested in and you want to do something that is meaningful to you, fulfilling, something of your own.
Whatever your situation or ‘desert’ is…
Here’s How To Build Your Own ‘Motorcycle’ To Escape Your Situation…
1 – Take inventory of the ‘parts’ you have available to you.
What skills, knowledge, or assets do you currently possess that could be useful to others?
It could be something you studied in school, a subject you read a lot about, or an area you spend a lot of your time in.
Right now, there is a topic you know something about that others are struggling with. Many of them would even be willing to pay you for that help. You just have to discover which topic that is.
2 – Use whatever ‘parts’ you have to create a product you can sell from anywhere.
One of the best ways to start making extra money with something of your own is to create your own product.
And when you don’t have anything else but your skills and knowledge available to you, one of the easiest products to create is a digital info-product.
This can be a course or even as simple as an Ebook that provides a specific solution to someone’s specific problem.
Once you have the product created you can sell it from anywhere, sell as many copies as you want (since it’s digital) without having to buy any physical inventory, and it’s something that you own and can grow it as big or keep it as small an operation as you’d like.
3 – Use your product to escape your ‘desert’.
Decide how much cash you need to escape your ‘desert’.
Create a plan for how many products need to be sold to generate that amount.
Then get after it!
Want to see what it takes to create your own product?
Or just want to do your own research or due diligence before you take the leap to create your own product?
See you next time…
-Eddys Velasquez
DigitalMarketingRx