How To Get Over Imposter Syndrome In Your Business

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If you’ve been dealing with imposter syndrome in your business, chances are you’ve asked yourself at least one of the following questions…

Is my product good enough?

Is my marketing good enough?

Am “I” good enough?

The constant insecurity can be paralyzing and keeps many business owners stuck in their tracks.

Why Do People Have Imposter Syndrome In The First Place?

Imposter syndrome can rear its ugly head when you aren’t getting the results you think you ‘should’ be getting.

It also occurs when you feel like you won’t or will never again reach a specific standard of excellence that you think others expect of you.

It hits highly capable people hard.

They have come to expect a certain level of results and each time they perform they are filled with self-doubt.

Will I be able to do this again?

What if they find out I’m not actually as good as they or I thought I was?

Will this finally be the time everyone finds out I’m a fraud?

Lots of People Deal With This…

“I have written 11 books but each time I think ‘Uh-oh, they’re going to find out now. I’ve run a game on everybody, and they’re going to find me out.” – Maya Angelou

“I am not a writer. I’ve been fooling myself and other people.” – John Steinbeck

“Now when I receive recognition for my acting, I feel incredibly uncomfortable. I tend to turn in on myself. I feel like an imposter. Any moment, someone’s going to find out I’m a total fraud, and that I don’t deserve any of what I’ve achieved.” – Emma Watson

It’s more common than people think, even among those at the top of their field who you would think should be 100% confident in their abilities, especially when they have verifiable proof of how good they actually are.

3 Steps To Get Over Imposter Syndrome

1 – Accept that you are not going to excel at everything. No one excels at everything 100% of the time, it just doesn’t happen. The sooner you can accept the reality that some things will not work or be as good as other things you’ve done, the faster you can begin to overcome the feeling that you are a fraud or that you are fooling others.

You are not a fraud, you are just human.

And humans don’t get everything perfect 100% of the time.

2 – Focus on the process. Instead of being attached to whether the outcome will be good or bad, simply forget about the outcome. Get attached to enjoying the process of producing or performing the thing you do.

That way, whether the outcome is ‘good’, ‘bad’, or simply not what you were hoping for, it doesn’t matter because the process is what you are focused on, not the outcome.

3 – Use momentum to your advantage. If you feel stuck and need help getting off the ground, set a target that is under your control and that is not related to an outcome.

For example, instead of saying, I want to get X number of new customers in my business per day, set a target of writing X number of new ads per day. That is something you can control.

The more ads you write, the easier it will be to discover a particular message that is effective at getting the number of daily customers you want.

Taking actions that you have control over will give you momentum and that momentum will keep you moving forward in your business.

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See you next time!

-Eddys Velasquez
DigitalMarketingRx

P.S. Need help with writing ads for your business?

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